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Origin of Lululemon Name

Lululemon was founded in 1998 by Chip Wilson, a surfer and snowboarder who discovered yoga, became a fanatic and subsequently opened a storefront in Vancouver, British Columbia. Its Web site explains how Mr. Wilson was looking for a name that would sound authentically North American to appeal to Japanese customers: “In essence, the name ‘lululemon’ has no roots and means nothing other than it has 3 ‘L’s’ in it. Nothing more and nothing less."

-Chant After Them: Super… by MIKE ALBO

 

written by Bianca Jade a.k.a Mizzfit

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1 comment
Gman March 3rd, 2013 7:23PM

The name is brilliant!

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