Cynthia Rowley For Roxy Urban Surf-wear


Cynthia Rowley & Roxy have teamed up on a surf collection that's urban-beach, pastel-perfection. Discovering Rowley for Roxy at Bleeker street's Cynthia Rowley store in NYC was the highlight of my week. I was madly in love at first glance. The pieces range from surf-wear to fitted skirts and dresses. You'll long for Cali beaches and want to try everything on, even if there's no beach time in your immediate future (insert sad face here). The best pieces are made with neoprene fabric and are completely wearable (even the pencil skirt).

Rowley for Roxy features bright colors, geometric shapes, and fun materials (think that first Body Glove wetsuit you got in 1989). It's a classic throwback to a bright period in surfing, when wetsuits featured neon stripes and bikinis were high cut, really high cut. (source)

It's's fun...and makes me want to put David Lee Roth's California Girls on repeat for as long as I can stand it. In my opinion, you have no option but to iike it. Check out the Rowley for Roxy Collection HERE or HERE. If you'd rather shop in person, it's selling at Barney's Coop, Cynthia Rowley boutiques and Quicksilver stores.

Images courtesy of




It’s part muse, part news, and a whole lot of community. Let’s navigate this crazy wellness world together! Get all my healthy living, beauty, style and travel tips! Learn about my latest discoveries, from innovations in fitness to skincare technology & anti-aging. Not only will I share what products, services and experiences I’m loving for head to toe wellness, I’ll help you get access to them and guide you through decisions like only a best friend could. This is where you want to stay connected with me for events, deals, giveaways, retreats, and updates on projects I’m working on just for you! See that box below? That’s where the magic happens.