Lululemon was founded in 1998 by Chip Wilson, a surfer and snowboarder who discovered yoga, became a fanatic and subsequently opened a storefront in Vancouver, British Columbia. Its Web site explains how Mr. Wilson was looking for a name that would sound authentically North American to appeal to Japanese customers: “In essence, the name ‘lululemon’ has no roots and means nothing other than it has 3 ‘L’s’ in it. Nothing more and nothing less."
-Chant After Them: Super… by MIKE ALBO
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