Jo+Jax is fitness fashion at its best—urban, sexy and comfortable. The line embodies free spirited, funky women with an inner tomboy and a lot of sass. What’s not to like? Most interesting is the story behind Jo+Jax apparel. The founders are 2 sisters from Salt Lake City: Jo and Jax. They grew up in their mother’s dance studio and shared the stage together as Rockettes at Radio City Music Hall. They started designing dance and active-wear to get noticed at auditions and before long they were dressing all of Radio City. Jo+Jax apparel is all about bold color, confidence, attitude and movement. If you’re not going to stand out and show off your personality, what’s the point?
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