Athleta and Lauren Imparato Shine at Yoga Solstice in Times Square29
On June 21st, Athleta was the headlining sponsor of Solstice in Times Square put on by Times Square Alliance for it's 13th year. This is the yearly event where yogis come together right smack in the middle of Times Square to celebrate the day the sun is at its highest position in the sky for the longest period of time. I was there front and center at 9am. What sets this year's event apart from the last few, aside from the bearably cooler weather, was yoga-preneur Lauren Imparato leading the highly publicized morning class. I've known Lauren since I founded Mizzfit.com. She was one of my first yoga studio reviews and continues to pioneer athletic style yoga. Her practice of I.AM.YOU. yoga is not easy. It's challenging, modern, music-oriented, and doesn't follow all the yoga rules you're used to. It's simply amazing, so I was thrilled to see her join what has become a yogi cult favorite summer event. Before Lauren jumped on stage to lead hundreds of yoga fans...