box curator

I get this question a lot: How do you decide what to put in your subscription boxes?  Well, it's easy! I simply put the things I absolutely love inside each mailing. Buuuuuuuut, each individual item selected also has to be relevant to industry trends and achieving physical results. I test EVERYTHING on myself first, research the item profusely and determine whether it is something that will enhance the lives of my subscribers but also immediately win them over as they're opening the box. I want them to come to expect great surprises and not be able to contain their excitment and curiosity from the minute the box is delivered. So, even though it's easy...it's also very hard. It's the reason why my team takes 3 months to plan and design each mailing. Just figuring out the theme of the box can take a while, too, because I want to come up with something that will resonate with my subscribers. I realize that it's a box based on the things I personally love and use but I...