Fitness Retailers Innovating To Meet Customer Needs31
As a Mizzfit.com reader, you already know that the activewear market is booming. And all the competition amongst retailers means that companies have to innovative to thrive. Translation? Today’s active gear is more stylish and inventive than ever before. These picks represent just how today’s companies are stepping up their games and creating one-of-a-kind items every fit gal will fall in love with. Lululemon’s Patience Tank Lululemon is a brand that many fit fashionistas love. The company is known for its high-quality and ultra-flattering clothing that’s beautiful. So it should come as no surprise that this tank dazzles. I loved how lululemon combined two other styles—the elegant back of the Free To Be bra with the deep V of the Deep Breath tank—to come up with the Patience Tank. The straps hold it in place while you move and the V-cut gives this top an extra sexy touch. The back of the tank is made out of mesh so it breathes well. It’s also...