social fitness

What's a buzz run? The picture you're looking at is from my last one along the Hudson River. But let me elaborate. A buzz run is a run that you plan and schedule either privately or publicly with the GNO app on the New Balance website. The GNO app, which stands for Girl's Night Out, is part of NB's social-fitness campaign to encourage more women to workout together instead of alone. When you create a run/route, the GNO app gives you the option to send text alerts to other registered GNO Meetup users in the area who may want to join your run. Viola! New runner friends. It's THAT easy. I've been hosting the NB Girl's Night Out events in NYC since May and it's been a ridiculously good time. But I've also been using the GNO app on my spare time to coordinate buzz runs. For my last buzz run, I made it a public run. If you want to keep yours limited to just your girlfriends, you can certainly create one that sends invites only to the people you choose. My next buzz run...