dicks sporting goods. celebrity designer

There’s no turning down the lights on Carrie Underwood’s bright stardom because she just beat Beyonce to the punch of launching her own fitness line. The trend in activewear these days seems to be famous musicians starting their own fit collection. Makes perfect sense to me! I can only imagine how much these super stars have to workout to look so incredible, and a true diva likes to do things her own way. On Wednesday, December 10th 2014 in New York City, I listened to Carrie Underwood talk about what inspired her to launch her CALIA by Carrie Underwood collection with DICK’S Sporting Goods where it will be exclusively available for purchase starting March 2015.  She had needs—just like all women do—and she felt like many brands of fitness clothing weren’t being designed with the feminine fit and accents that women want to see when they look in the mirror. The collection is soft, feminine and versatile. The boldest print is a dark wild...