Fashion/Gift

It's not quite spring but the latest trend in winter sport and fitness gear is floral prints and spring-time hues. Say happy holidays to your favorite fitness enthusiast with flowers that won't die and don't have thorns. Since we can't stop to smell the roses during cold winter months, by all means, let's dress up in them and just keep moving!

Movado BOLD watch by award-winning fashion designer Chris Benz

Spy Bias Goggle - Flower Power

Burton Women's Social Snowboard

Does wearing floral prints in the winter seem strange to you or would you rock this trend?

Speak your mind in the comments section below. Thx!

I went to a fun party last night thrown by FactoryPR for a new activewear collection called Ideology, exclusively sold at Macy's. I was there to see the collection but instead, I spent the whole night examining Rob Kardashian's butt from a safe distance. His tush has got it goin' on! So if you ever questioned Kim K's backside, the answer is: that butt runs in the family--it's as REAL as they come. Cheryl Burke (from Dancing With The Stars) was the host of the party and she's also the face/body of Ideology.

Now back to Rob Kardashian's butt...or his talents, I mean. I had no idea but apparently he's a DJ...and he was actually DJing the Ideology party. I must say, Rob is a lot cuter in person than on tv. He should show off his glutes more on the show! Dying to know how he works them out. Squats maybe? Kim and Courtney should take him to Barry's Bootcamp in NYC next time they go (they usually take Keoni Hudoba's class).

The Ideology party took place at the new Dream...

Workout sweats get such a bad rap. That changes NOW!

On a mission to prove to the world that SWEATS are SEXY when styled the right way, I headed to the Brooklyn Bridge on a chilly morning with 2 of the cleverest babes in fitness. Kelly Dooley and Ariane Hundt are 2 Femme-Fit-Preneurs to watch out for and boy can they strut their stuff sweats. They're changing the face of fitness with their remarkable fitness inventions.

Perhaps BodyRock Sport and the Brooklyn Bridge Boot Camp ring a bell? BodyRock Sport is one of the most sought after fitness apparel lines in the United States and the Brooklyn Bridge Bootcamp is New York City's hardest and most scenic outdoor workout. But that's not all. These women have something else up their sleeve. Check out their latest fitness innovations and tap into their brilliance.

MEET KELLY DOOLEY / Sportswear Designer & Boobie Tamer

Kelly, as a California transplant to NYC how and when did you decide to start...

POWER BALANCE IN BANKRUPTCY!

Looks like Power Balance might not be championing what its main product is famous for (B.A.L.A.N.C.E) because they've recently filed for bankruptcy. Word on the street is that Power Balance owes Kobe Bryant $400,000 for endorsing their wristbands. And he's not the only athlete that won't be seeing a payday. Power Balance has some nerve! Or, is it our own fault for falling for a scam that made this company millions?

YOU KNOW SOMEONE WHO WEARS ONE

Or you might wear one yourself. If you do, don't be angry with me. I'm not making this stuff up! If you live under a rock, Power Balance is a company famous for its hologram-embedded sports wristbands that allegedly use holographic technology to increase athletic and fitness performance when worn. There was never any scientific evidence to prove it, but it didn't seem to matter because the silicon bracelets became a cult favorite phenomenon at $30 a pop. Everyone seemed to have...

If only every comfortable street shoe had gold trimming. This one does!

Adorn your wrist with vibrant color that matches your fitness apparel.