fit couture

Rob Kardashian Steals the Show at Ideology Activewear Launch Party

I went to a fun party last night thrown by FactoryPR for a new activewear collection called Ideology, exclusively sold at Macy's. I was there to see the collection but instead, I spent the whole night examining Rob Kardashian's butt from a safe distance. His tush has got it goin' on! So if you ever questioned Kim K's backside, the answer is: that butt runs in the family--it's as REAL as they come. Cheryl Burke (from Dancing With The Stars) was the host of the party and she's also the face/body of Ideology.

Now back to Rob Kardashian's butt...or his talents, I mean. I had no idea but apparently he's a DJ...and he was actually DJing the Ideology party. I must say, Rob is a lot cuter in person than on tv. He should show off his glutes more on the show! Dying to know how he works them out. Squats maybe? Kim and Courtney should take him to Barry's Bootcamp in NYC next time they go (they usually take Keoni Hudoba's class).

The Ideology party took place at the new Dream...

Think Sweats Aren't Sexy? Think Again. I Styled 2 Femme-Fit-Preneurs to Prove It.

Workout sweats get such a bad rap. That changes NOW!

On a mission to prove to the world that SWEATS are SEXY when styled the right way, I headed to the Brooklyn Bridge on a chilly morning with 2 of the cleverest babes in fitness. Kelly Dooley and Ariane Hundt are 2 Femme-Fit-Preneurs to watch out for and boy can they strut their stuff sweats. They're changing the face of fitness with their remarkable fitness inventions.

Perhaps BodyRock Sport and the Brooklyn Bridge Boot Camp ring a bell? BodyRock Sport is one of the most sought after fitness apparel lines in the United States and the Brooklyn Bridge Bootcamp is New York City's hardest and most scenic outdoor workout. But that's not all. These women have something else up their sleeve. Check out their latest fitness innovations and tap into their brilliance.

 

MEET KELLY DOOLEY / Sportswear Designer & Boobie Tamer

Kelly, as a California transplant to NYC how and when did you decide to start...

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