Q.You're the brains behind the most tried and talked about juice cleanse. What was life like before it all started?
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Erica: Immediately before, I was working in PR for food, wine and chef clients. Prior to that I worked in various areas of the hospitality business—events and catering, bar & restaurant management.
Zoe: I was also working in hospitality, mainly bartending, and studying nutritional healing at the Ann Wigmore Institute.
Q.What made you both want to get in the “cleanse” business?
A.
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Zoe: The fact that there wasn’t one...