Q.You're the brains behind the most tried and talked about juice cleanse. What was life like before it all started?
A.

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Erica: Immediately before, I was working in PR for food, wine and chef clients.  Prior to that I worked in various areas of the hospitality business—events and catering, bar & restaurant management.

Zoe: I was also working in hospitality, mainly bartending, and studying nutritional healing at the Ann Wigmore Institute.

Q.What made you both want to get in the “cleanse” business?
A.

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Zoe: The fact that there wasn’t one...

I went to a fun party last night thrown by FactoryPR for a new activewear collection called Ideology, exclusively sold at Macy's. I was there to see the collection but instead, I spent the whole night examining Rob Kardashian's butt from a safe distance. His tush has got it goin' on! So if you ever questioned Kim K's backside, the answer is: that butt runs in the family--it's as REAL as they come. Cheryl Burke (from Dancing With The Stars) was the host of the party and she's also the face/body of Ideology.

Now back to Rob Kardashian's butt...or his talents, I mean. I had no idea but apparently he's a DJ...and he was actually DJing the Ideology party. I must say, Rob is a lot cuter in person than on tv. He should show off his glutes more on the show! Dying to know how he works them out. Squats maybe? Kim and Courtney should take him to Barry's Bootcamp in NYC next time they go (they usually take Keoni Hudoba's class).

The Ideology party took place at the new Dream...

Sip your B's, C's, D's, anti-oxidants and more by filling your fridge with vitamin packed drinks like Hard Nutrition and ACTIVATE. Hard Nutrition comes with a vitamin medley stored inside each cap. Don't be scared--the packaging explains everything from supplement info to how to take them. Blackberry Lemonade is the tastiest from Hard Nutrition's line-up.

ACTIVATE drinks require a twist of the cap to release vitamins into a lightly flavored water. Just shake and sip! Take them to the gym without feeling guilty because the vitamins inside boost your performance and recovery. The calorie count is low too, with Hard Nutrition averaging about 40 calories/serving and ACTIVATE having 0-5 calories/serving depending on flavor. Blueberry Pomegranate is my favorite from ACTIVATE (0 calories!).

Workout sweats get such a bad rap. That changes NOW!

On a mission to prove to the world that SWEATS are SEXY when styled the right way, I headed to the Brooklyn Bridge on a chilly morning with 2 of the cleverest babes in fitness. Kelly Dooley and Ariane Hundt are 2 Femme-Fit-Preneurs to watch out for and boy can they strut their stuff sweats. They're changing the face of fitness with their remarkable fitness inventions.

Perhaps BodyRock Sport and the Brooklyn Bridge Boot Camp ring a bell? BodyRock Sport is one of the most sought after fitness apparel lines in the United States and the Brooklyn Bridge Bootcamp is New York City's hardest and most scenic outdoor workout. But that's not all. These women have something else up their sleeve. Check out their latest fitness innovations and tap into their brilliance.

MEET KELLY DOOLEY / Sportswear Designer & Boobie Tamer

Kelly, as a California transplant to NYC how and when did you decide to start...

Just click the image or link below to read the interview!

CLICK HERE for Joy Bauer's Celebrity Sweat Interview

Q.Millions of people watch you on NBC’s Today Show. What’s the most exciting part of being on the show?
A.
By far, the most exciting and rewarding aspect for me is the opportunity to reach millions of people with practical and manageable health messages…in a matter of minutes. And having coffee in the greenroom with George Clooney and Lady Gaga is pretty darn cool, too!

Q.You have a fitness dvd too! What kind of woman did you design Joy Bauer's Slimdown Workout for?
A.
Slimdown is designed for beginner and intermediate exercisers. Best of all, it’s easy to catch on and jump right in, so you don’t have to feel overwhelmed about starting a new fitness routine.

Q.Before you became a nutritionist, you were a trainer. How did you make this transition?
A.
While I was studying kinesiology during my undergrad years at University of Maryland, I taught aerobics and other exercise classes all over town. I then went to graduate school at NYU for nutrition, and...