Q.Amanda, how did you become a fitness entrepreneur? Obviously there's no set path but how did you start down yours?
My career has been an evolution that has lead me to the fitness world. It was during my career as a trendforecaster that I identified the rise of wellconsciousness among women my age and in particular, my own interest in the area. I left that job to start Vital Juice, the wellness focused daily email (like DailyCandy without the cavities) that I ran until last month*. And it was frequent trips to LA throughout my career that lead me to finding SLT and SLT Yoga.
*Vital Juice has shifted gears and is now Tasting Table's Good Taste
Q.What are you most proud of when you think about Vital Juice and STL, as I'm sure they were both labors of love.
I love that Vital Juice inspired people to make healthier choices…and we’d get amazing reader feedback on its impact.
I love my interactions with our SLT clients…I love seeing results the workout...